If you want to spend less time interviewing a revolving door of employees, you need to keep your workforce happy. But with so many careers and options available, finding long-term, loyal workers is getting harder.
However, taking sustainability seriously can reverse that trend.
In 2021, the Corporate Climate Crisis report by PLAY found:
● 77% of employees wanted their workplace to be more transparent about its carbon footprint
● 87% of business leaders and board members felt their organisation needed to do more to support staff in making sustainable decisions
But possibly the most startling statistic of all was this:
● 62% of employees felt unsupported and discouraged in making sustainable choices
With all of the above in mind, here are seven ways a sustainable business attracts top talent:
A study by Gallup found 71% of young employees choose to work for a business based on their environmental records.
And there’s no point in greenwashing to recruit them, either.
Why?
Well, not only is it dishonest, but once they know, they’re likely to quit and take to social media to expose you.
Taking sustainability seriously is literally the best first step you can take.
Allowing your team to attend workshops, courses and training will make them feel valued. Not only will they grow as people, but it will enable them to climb the ladder and turn their job into a career.
The three P’s are:
● People
● Planet
● Profit
In that order.
Concentrating on profit alone will leave staff frustrated and can put off investors. Putting employees ahead of profit can improve productivity, and being environmentally conscious can reduce costs.
Do that and the profits look after themselves.
People love flexible working, with many employees seeing it as a perk. Not only can it improve productivity, it saves you money too.
How?
Because with fewer on-site employees, you can move to smaller premises, and you’ll use less energy too.
By being inclusive of people of all genders, races or sexual orientations, you’ll attract a rich pool of talent, all excellent in their fields.
School, college and University leavers are usually given the lowest-paid, menial work. A sustainable company takes on staff based on their:
● Desire to learn
● Attitude
● Experiences
● Potential
Young people have a lot to bring to a business, and they have a lot of great, fresh, modern ideas.
To guarantee a happy workforce, offer perks and benefits like:
● Bonuses
● Health care
● Dental care
● Cycle-to-work schemes
● Free food and drink
● Gym memberships
● Discount vouchers for local stores
And if these aren’t possible or in your budget, being a sustainable company is a massive draw for the next generation of workers. In fact, a study by Fast Company found that 75% of millennials would take a pay cut to work for sustainable businesses.
Then the best way to do that is with sustainability accreditations, which you can achieve through our Sustainability Impact Reports (SIR).
Our SIR reports evaluate and measure your environmental impact, providing you with a comprehensive picture of where you are now and what you need to reach your sustainability goals.
Start making a change today.
Let’s make it happen.
