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The sustainability challenge: why print companies struggle to meet green standards (and what to do about it)

The landscape of print procurement has changed. Sustainability is now a key deciding factor for consumer brands and large organisations, placing pressure on print companies to demonstrate their environmental commitment to secure valuable contracts

A key challenge is waste management. Recycling print waste is made complicated by cross-contamination of adhesives, inks, and other mixed-material substrates, and requires a level of industry and material-specific expertise that’s beyond the scope of your average waste management company, and often ends up in landfill.

Yet, proving sustainability credentials is no longer optional. It’s a requirement for doing business with leading brands. So how can print companies meet these demands without drowning in compliance paperwork or taking on unmanageable costs?

Why print companies struggle with recycling targets

Cross-contamination

Print waste often combines multiple materials, making recycling difficult. Contaminated waste is often rejected by recyclers and ends up in landfill.

Recycling expertise

Knowing the best method for recycling print waste requires specific expertise that goes beyond mainstream waste management companies.

The burden of proof

Leading brands expect proof branded waste is responsibly and sustainability managed. But tracking where your waste goes and how it is processed isn’t easy.

The smart way to solve the problem

Certified Sustainable helps print companies overcome these challenges. The first step is an honest appraisal of your existing operations where you are. Our Sustainability Impact Reports measure and evaluate the environmental impact of your organisation, providing a comprehensive and coherent analysis of your current position

Armed with this clear information, we can then help develop and implement technical solutions and real-world strategies that will make a measurable, real-world difference to the environmental impact of your business activity.

Sustainable solutions for print waste

Our expertise in waste management means we can help you find innovative solutions for reducing, reusing, and recycling print waste. This equates to quantifiable real-world change – diverting waste away from landfill that can be of value elsewhere in the global supply chain.

Introducing the Sustainability Dashboard

We can provide user-friendly means to track and monitor your waste streams, giving total visibility over where your waste goes and how much is recycled. All waste can be tracked to its final destination, and provides real-time, at-a-click proof of your green credentials to show prospective customers. No more guesswork, no more compliance headaches — just clear data.

The bottom line

With sustainability credentials that stand up to scrutiny, your print business becomes a more attractive partner for major brands seeking reliable, eco-conscious suppliers. We can also offer PR & marketing support to help turn improved sustainability into a competitive advantage.

The print industry may be traditionally ‘dirty,’ but that doesn’t mean your business has to be. With the right strategy, recycling solutions, and tracking tools, you can meet green standards, secure lucrative contracts, and future-proof your business in an increasingly eco-conscious market.

Ready to reap the rewards of a robust sustainability strategy? We are here to help.


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