When it comes to clothing, do you factor in the sustainability credentials, including biodiversity, carbon emissions, recyclability, and who produces the garments before purchasing?
The answer is probably no for the majority.
But with sustainability more important than ever, it’s time you did.
A study by the United Nations found that the fashion industry is responsible for up to 10% of the world’s carbon emissions, more than the shipping and aviation industries combined.
Why?
Because 70% of the industry’s emissions come from:
And it’s a problem that can be drastically reduced if the industry chooses to switch to sustainable materials, like wool.
In the fashion industry, wool is considered a “wonder fabric” as it’s tougher than most other clothing materials. And the benefits are plentiful, it is:
Not only that, but it requires less washing. When it returns to the earth, it’s biodegradable, unlike polyester and nylon. And because it’s so hardy, if looked after, it’s an item of clothing that can last for decades.
Great for the environment and great value for the consumer.
Regenerative farming, undertaken by forward-thinking businesses like Sheep Inc, aims to make the fashion industry more sustainable by absorbing more carbon during agriculture and manufacturing than is emitted – making wool farming carbon negative.
And they accomplish this by allowing their processes to mirror what happens in the wild.
Regenerative wool farming gives sheep free rein to roam in search of new places to graze, allowing grasslands to heal naturally. Fertilisation from the sheep’s manure also means there is little to no need for synthetic fertilisers.
And because paddocks recover naturally, there’s no tillage.
Think it’s just a fad?
Think again because global brands like Stella McCartney and A New Sweden have also adopted the same wool farming practices used by Sheep Inc.
The blueprint for a more sustainable fashion industry.
By using more wool and following the blueprint laid down by farming organisations like Sheep Inc, the fashion industry will be able to reduce its carbon footprint. All that’s needed now are more regenerative wool farms and more brands to get on board the wool revolution.
If you’re concerned about carbon emissions and want to reduce the amount your company emits, speak to us.
Working with Certified Sustainable means you can achieve a sustainability accreditation through our Sustainability Impact Reports (SIR).
Our SIR reports evaluate and measure your environmental impact, providing a comprehensive picture of where you are now and what you need to reach your sustainability goals.
To learn more before committing, check out our article, How will a sustainability impact report benefit your business?
